Ok, so this post is not strictly speaking about Social Commerce BUT within a few minutes of playing with this FREE tool from Hubspot we couldn’t wait to tell the world about it.

(Hint! Hint! Please share this post with anyone you know who has a website!!)

Introducing…. Hubspot’s Marketing Grader

What does it do? Shows you how well you’re doing in 3 critical areas of your marketing funnel – the ToFu, the MoFu (not nearly as rude as you may think!?!) and the Analytics.

All you need to do is enter the url of your site and within just a few seconds, Hubspot analyses your site and gives you a report on what you’re doing right and most importantly, what you could be doing better.

It even goes as far as checking your Facebook, Twitter and Blog sites too.

Click here to take a look at our report –  SocialShout! Market Grader

Here’s a screen grab from our ToFu (Top of the Funnel) section…

See how they’ve given us a few ticks for our Blog but then they’ve highlighted how we’re not getting any follow up action on Twitter. Best of all, they offer some advice on how to fix it – in the form or a free eBook (and of course a short video teaser about how their paid service can help you!)


Seriously, we just think this is a great tool.

They also have a Tweet Grader and a Search Grader which are both free too!

Over the last year or so, we’ve downloaded plenty of their eBooks on various topics and generally found them packed with great information.

Now, we should tell you, these guys aren’t cheap. The basic plan starts at $200 per month. OUCH! (that’s the startup in us talking!). BUT…if you have a real business, $2,400 a year is nothing – especially when you look at some of their ROI Case Studies .

Do yourself a favour – go try Hubspot’s Marketing Grader now.

Do your friends a favour – share this post with them.

Do US a favour – come back again and read our next post!


PS: This is NOT a magical panacea to cure all your marketing ills! Of course, like all such instant tools, it has it’s limitations. BUT…if you’re new to concept of the marketing funnel, this is probably a pretty good place to start.