Archives for posts with tag: facebook

The Zuck has oft been quoted as saying his mission is to make the world more open and connected. Very noble Zuck, thanks!

One of the key principles necessary to make this happen is Freedom of Speech. The only problem with Freedom of Speech is it means you need to let the moronic, the ignorant and the downright hateful have their say too.

So, what if one of those hateful, ignorant morons makes a nasty comment on your company’s Facebook wall or Twitter stream? Of course, if you’re a normal, rational person, you remove it and probably block that person from posting again. Maybe that doesn’t strictly adhere to the tenets of Free Speech, but who cares – it’s the right thing to do.

BUT…what if you didn’t even see that post?

AND…what if someone else DID see that post – and was offended by it?

According the Advertising Standards Bureau in Australia (ASB), you are responsible for that content!

Didn’t post it? Doesn’t matter! Didn’t even see it? Still doesn’t matter!

See, what happened is, a few of these haters joined the Smirnoff Vodka Facebook page as Fans and then posted some pretty crude stuff. Someone took offence and lodged a complaint with the ASB, who are the self-regulatory body of the Ad industry in Oz.

Smirnoff’s owners, the mega-booze barons Diageo, argued that Facebook was a tool for networking and communicating, not advertising. The ASB held that Facebook can also absolutely be a tool for marketing and promotion – and therefore is subject to the same standards of behaviour as any other publishing platform.

Hmmm? Methinks we have a dilemma!

This follows on from a similar decision by the Australian Competition and Consumer Commission (ACCC) last year where they charged a company called Allergy Pathway for having false and misleading statements on their Facebook and Twitter pages – even though they didn’t post them.

The way we see it is this should all come down to what’s fair and reasonable. If someone posted something nasty on your Facebook page at 3am, while you were all snuggled up in bed and then someone on the other side of world saw it and took offence and lodged a complaint about you, before you even woke up, should you be held accountable?

Maybe Facebook needs to implement a ‘moderate first’ function to company pages, much like many forums do.

What do you think?

 

PS: Thanks to Smart Company for much of the info & inspiration for this post.

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To Like or to Look? That is the question.

If Billy Shakespeare was around today, can you imagine how much he would have to say about this whole Facebook phenomenon – indeed, the entire social network ecosystem? We reckon he’d probably start with a jab at the now ubiquitous ‘Like’.

(Actually, if you read on in that quote, you’ll find a few more Facebook-esq analogies – ‘slings and arrows’, ‘outrageous fortunes’, ‘great pitch and moment’. Go on, get some culture into ya – Hamlet

Well, there’s an interesting article in the Search Engine Journal by Jake Filan from Kairay Media discussing the issue of Like Fraud (my words, not his).

Here’s the article – Facebook Ads: What Are You Really Paying For?

The key to success in Social Commerce is how effectively you can leverage your social networks. If your social network isn’t made up of genuine people and businesses, there’s not much to leverage.

Let’s be really clear on one thing – ‘Like’ is a Vanity Metric.

It might make you feel good to see how many people (or at least you think they’re people!?!) ‘Like’ your page, but what does it really mean?

It should really be called ‘Look’ – coz that’s what it is.

A ‘Like’ just means that someone has taken the time to ‘Look’ at your page. It’s only when you understand the reasons they came to look that you can really start classifying that Look as a Like.

Could it be that these people really only ‘Like’ you because they had the chance to win an iPod is they just clicked ‘Like’?

Is it just me, or is there something ironic about the guy who seemed to rebel against the very idea of the cool and popular kids and clubs (it must be true, I saw it in the movie!?!) building a feature into Facebook that infact encourages exactly that behaviour?

As with just about everything else in life, it’s not the quantity but the quality that really matters.

Getting Social! Keeping it Real!

 

PS: Thanks to Mari Smith for Tweeting the SFJ article. Follow @MariSmith to get lots more useful snippets.

Remember the guy who was credited as finding the code for a ‘Want’ button at Facebook?

His name is Tom Waddington and he’s the Code Monkey (their words, not mine!) for a site called Cut Out + Keep – an online community for crafty and creative people to make and share step-by-step tutorials.

Well, he’s now reached out to Samantha Murphy over at Mashable to highlight that Facebook’s code actually uses the term ‘social commerce’. The suggestion being that this is a sign Facebook is talking it all very seriously.

image from Mashable

Great news for us (coz SocialShout! is all about social commerce) and good news for any of you reading this because you probably have an interest in the space too.

Still, it should hardly be surprising. After all, with the added pressure to drive revenues, especially since the IPO, bringing better commerce functions to the world’s leading social platform is pretty much a no brainer.

And it’s not like they were trying to keep it a secret. Not so long ago The Zuck came out and said…“If I had to guess, social commerce is the next area to really blow up”.

So it’s fair to say, social commerce is coming. The exciting news is that this space is still wide open for someone to become the market leader. Our belief is that the leader in social commerce can not really be one of the social networks – at least not so long as there are multiple social platforms on which people play (and there ALWAYS will be!!).

Right, then we’d better stop messing around here and get back to building then!

Bye!

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