Now THIS is pretty cool.

The funky folks at Target (pronounced ‘Tar-jey’, if you want to make it sound a bit posh!?!) have just launched Falling For You.

What is it?

Well, they call it a short film but it’s really presented as a series of short episodes (Episode 1 is just 3 mins long – smart!) to be viewed online.

What’s the movie about?

Not sure actually. That’s not really the point anyway.

What Falling For You is really all about is selling products.

You see, as the film progresses, on the right of the screen, you’re shown a list of all the items from the scene that you can buy from Target. Click on an item as it appears and it will be added to your favourites.  Then, when the episode finishes you can check out your favourites, share them on Facebook, Twitter & Pintrest and then of course, the ultimate goal, go on to buy them – either online or in a Target store.

Cool! Huh?

What’s interesting to us is that the only true Social Commerce aspects of this thing is in the sharing or pining of the items.  It wouldn’t be a huge step to make the whole experience story a lot more social and interactive. Here’s a few ideas…

–          Viewers vote on what the characters will do next

–          Viewers vote on what clothes the characters will wear

–          Viewers ‘Build a Scene’ by selecting stuff from Target

The biggest challenge Target will have with this is making sure the story and the characters are compelling enough to keep viewers engaged. The big name enlisted so far is Kristen Bell (Forgetting Sarah Marshall, You Again) but even so, the first episode wasn’t exactly edge of the seat stuff – if you know what we mean 😉

Nevertheless, kudos to Target for a great initiative!