To Like or to Look? That is the question.

If Billy Shakespeare was around today, can you imagine how much he would have to say about this whole Facebook phenomenon – indeed, the entire social network ecosystem? We reckon he’d probably start with a jab at the now ubiquitous ‘Like’.

(Actually, if you read on in that quote, you’ll find a few more Facebook-esq analogies – ‘slings and arrows’, ‘outrageous fortunes’, ‘great pitch and moment’. Go on, get some culture into ya – Hamlet

Well, there’s an interesting article in the Search Engine Journal by Jake Filan from Kairay Media discussing the issue of Like Fraud (my words, not his).

Here’s the article – Facebook Ads: What Are You Really Paying For?

The key to success in Social Commerce is how effectively you can leverage your social networks. If your social network isn’t made up of genuine people and businesses, there’s not much to leverage.

Let’s be really clear on one thing – ‘Like’ is a Vanity Metric.

It might make you feel good to see how many people (or at least you think they’re people!?!) ‘Like’ your page, but what does it really mean?

It should really be called ‘Look’ – coz that’s what it is.

A ‘Like’ just means that someone has taken the time to ‘Look’ at your page. It’s only when you understand the reasons they came to look that you can really start classifying that Look as a Like.

Could it be that these people really only ‘Like’ you because they had the chance to win an iPod is they just clicked ‘Like’?

Is it just me, or is there something ironic about the guy who seemed to rebel against the very idea of the cool and popular kids and clubs (it must be true, I saw it in the movie!?!) building a feature into Facebook that infact encourages exactly that behaviour?

As with just about everything else in life, it’s not the quantity but the quality that really matters.

Getting Social! Keeping it Real!


PS: Thanks to Mari Smith for Tweeting the SFJ article. Follow @MariSmith to get lots more useful snippets.